Starting off as a small offline test prep provider for competitive exams like CAT, GRE and GMAT, its dramatic upturn came from its pivot into online coaching for courses ranging from kindergarten to entrance exams. Its app has more than 6 million downloads, with close to 300,000 daily active users. Its unprecedented success has led to it recently being a case study at Harvard
Byju’s was conceived when its founder, Byju Raveendran, was helping his friends take the CAT back in 2007. On a whim, he decided to take it himself without studying and received a whopping 100 percentile, using exam hacks and techniques that served him well in the past. This formed the genesis of Byju’s, who went from instructing his small group of friends to teaching 25,000 students in stadiums.
Having thoroughly planted its foot in Indian metros, Byju’s now plans to create learning programs in regional languages. Additionally, with the backing of Sequoia and the Chan Zuckerberg foundation, there are plans in the offing for international expansion. It wouldn’t be erroneous to state that Byju Raveendran will be a face known worldwide in the future.