Shopclues is India’s e-commerce bazaar for apparel, appliances, accessories and more. Unlike elsewhere in the world, offline shopping patterns in India are not reflected online. Existing e-commerce giants like Flipkart, Snapdeal and Amazon focus on structured, branded items – those which are conspicuously absent from stores. ShopClues’ goal is to bring the local bazaar online, focusing on selling unstructured and unbranded products. It aims to bring SMEs from tier 2, 3 and smaller cities online.
The founder credits the passionate and dedicated team for the company’s success. ShopClues’ target market is the customer base from smaller cities and towns looking for good quality products at affordable price points. The company is constantly taking initiatives to help its network of over 5 lakh merchants sell and grow their business online. ShopClues’ capital efficiency has allowed it to sell products at significantly lower prices to its customers.
The company’s vision is to bring places beyond cities and towns to participate in the digital revolution that is taking place in India. Their goal is to establish themselves as India’s number one online bazaar. The plan is to double the merchant base to 1 million in financial year 2017-18.