Zivame was founded by Richa Kar with the aim to help women shop for lingerie online. The idea was to enable women to shop freely and uninhibitedly, which was hitherto unheard of due to intrusive and conservative social mores. With time, the company expanded its product line to include nightwear, accessories, shapewear, swimwear and even sportswear in addition to lingerie. Today, its inclusive range caters to all body types and age groups.
It took Richa two years of sweat and tears to set up the company. With some funding, Zivame was finally set up in 2011.
The company’s success has been heartening. The company plans to expand its standalone stores, currently placed in 10 cities. These stores retail their private labels. Recently, the online platform has pivoted to a marketplace model, where they sell curated selections across brands. All these changes have been made to ensure that Zivame is in a position that guarantees future success.